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Description
Aerie, stylized as aerie (short for American Eagle lingerie), is an intimate apparel and lifestyle retailer and sub-brand owned by American Eagle Outfitters. The brand has no age demographic and the company encourages customers from all ages to shop at Aerie. In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells dormwear, active apparel, loungewear, accessories and sleepwear. The aerie brand is sold as a shop-in-shop in American Eagle Outfitters stores, online through the American Eagle website, and in standalone aerie retail stores. Additionally, American Eagle Outfitters and aerie merchandise are available at 82 licensed international franchise stores in 13 countries.
Aerie's main competition in the lingerie market for the 15- to 22-year-old demographic includes Pink by Victoria's Secret and GapBody.
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