produce

Produce is a generalized term for many farm-produced crops, including fruits and vegetables (grains, oats, etc. are also sometimes considered produce). More specifically, the term produce often implies that the products are fresh.
In supermarkets, the term is also used to refer to the section of the store where fruit and vegetables are kept. Produce is the main product sold by greengrocers (UK, Australia) and farmers' markets. The term is widely and commonly used in the U.S. and Canada, but is not typically used outside the agricultural sector in other English-speaking countries.

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